Course description
Course description currently not available…
WHAT YOU’LL LEARN
- What copywriting is and what you need to know to do it effectively
- Move readers to action with your words.
- Find the strengths of your product and even convert weaknesses into selling points.
- Use the 3-Part Sales Copy Formula to structure your writing and give you confidence every time to sit down to write sales copy.
- Learn how to write killer headlines that draw people in and get them moving down the rest of the page
- Tell a compelling story to make your writing more persuasive.
- Show social proof in your copywriting to break down buying barriers and give people the confidence to buy.
- Learn formatting tips that make your copy a joy to read.
- Write an effective call to action.
- Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
- The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
- Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more
Delivery: E-learning (interactive, self-paced & convenient, and affordable)
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