Marketing Fundamentals
Course description
Marketing is a high-stakes game. Whether you’re just starting out in your profession or brushing up on your abilities in preparation for the next campaign, you’ll need a solid foundation to succeed. This course will teach you the principles of effective marketing campaign. This course will teach you how to create buyer personas and utilize them to your advantage, explain marketing’s position in the company, and provide frameworks for analyzing a firm and its competitors. It will also teach you how to acquire buy-in throughout an organization and measure your resultsource description.
What You Will Learn
- Understand what marketing is and how it is different from sales
- Build your marketing vocabulary and conceptual framework for marketing
- Define what marketing’s role in the organization is and why it matters
- Know the elements of branding, why it is important and what makes a great brand
- Be able to speak authoritatively about the elements of marketing and branding
- Know a clear technique to create a brand architecture
- Create a style guide to keep branding consistent across the organization
- Conduct market research and understand why it is important to effective marketing campaigns
- Create buyer personas and use them to their advantage
- Build a customer journey from discovery to purchase
- Download course transcripts, slides, and exclusive branding tips and style guide templates.
Delivery: E-learning (interactive, self-paced & convenient, and affordable)
